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Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula, your color will stay true, without being clingy.

Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled into one diffuses light so your skin looks softer and younger while adding a subtle glow. Trust us, this champagne luminizer is so gorgeous, it’s criminal.   Benefits Champagne...

Over basic blushes? Our essential all-in-one highlighter, blush and shadow illuminates your finest features with a pinky-peach hue that gives cheeks and lids a touch of color and a hint of shimmer. Because Mama knows how to multitask!  

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with 3 exclusively new shades. Whether you’re single and ready to mingle, or looking for “the one”, this collection of long-lasting...

Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled into one diffuses light so your skin looks softer and younger while adding a subtle glow. Trust us, this champagne luminizer is so gorgeous, it’s criminal.   Benefits...

It’s time for a long-term commitment with Meet Matt(e) Hughes This time in Miami - a sunny place for shady people! This smooth-talking edition is a collection of six mini, long-lasting liquid lipsticks in tropical shades inspired by the Sunshine state. The kit includes...

For a fresh-off-the-beach glow! This matte bronzer gives you natural, sun-kissed skin without orange undertones, and doubles as the perfect contour powder, neutral brow-filler and eyeshadow.

Over basic blushes? Our essential all-in-one highlighter, blush and shadow illuminates your finest features with a pinky-peach hue that gives cheeks and lids a touch of color and a hint of shimmer. Because Mama knows how to multitask!

Introducing this bevy of beautiful, buildable & blendable Liquid Eyeshadows that offer your lids top shelf color! Infused with juicy sparkle, Lid-Quid® makes for the perfect signature cocktail. Long wearing, creaseless and versatile, these effervescent, picture perfect shades are truly “neat”. Feel the buzz with these refreshingly...

Anne T. Dotes Concealer is a clean, stealth, skin perfectionist. Finally making her debut, this adorable, 100% recyclable tin makes this little lady extremely desirable. Not to mention, her ability to conceal redness, discoloration, and under-eye circles is uncanny. Loaded with good-for-your-skin ingredients like...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce our new Date Series. No need to commit right away, whether “It’s a Date,”...

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks with your choice of rich matte finish or shimmering metallic that won’t smudge, flake...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce our new Date Series. No need to commit right away, whether “It’s a Date,”...

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and definition in a rich black shade that brings lashes to life. Benefits: Rich black shade Injection-molded wand Intense volume and definition

Lip stains to up your gloss game for a perfect mix of stain and shine! With a uniquely flexible formula, theBalmJour starts as a gloss, finishes as a stain, and delivers the high-pigment payoff of a lipstick. And since these creamy, moisturizing lip stains...

Talk is Cheek Blush Cream – where your cheeks are not just seen but heard! This whisper-light and boldly flirty blush is your ultimate cheeky companion. Enhanced with a doe-foot applicator for a touch as soft as a secret, it comes in 6 shades...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce our new Date Series. No need to commit right away, whether “It’s a Date,”...

Brow down... With this smudge-proof formula and slim retractable tip, Furrowcious® will tame unruly brows and create the perfect arch!Our improved clean formula and updated PCR component help to reduce the impact on our bodies and our planet. And, with 44% MORE product... you’ll be sure to blend...

Ready to play with fire? Our Swinging Singles Powder Blushes are more than just a casual fling—they’re your perfect match! Choose from three flirty (and did we mention vegan?) shades: ANITA MAUVE, a classic mauve with cheeky charm; IMA HOTPINK, a hot pink as bold as...

Avoid unsightly streaks with Stainiac. Our two-in-one lip and cheek stain gives a natural, light flush to complement any skin tone. Just dab a touch on your cheeks or lips for a kiss of color or use the applicator to layer for a deeper...

Plump it up! Our highly pigmented collection of lip glosses are must-haves for a perfect pout. Packed with marine collagen, Plump Your Pucker features a lightweight, hydrating formula — so you can kiss stinging, tingling and burning sensations goodbye!  

Gorgeous skin in no time! Wear timeBalm Primer solo for visibly softer skin or under makeup so your look stays put. Packed with vitamins A, C and E, this quick-acting primer helps even out skin tone and minimizes the appearance of fine lines and...

For a fresh-off-the-beach glow! This matte bronzer gives you natural, sun-kissed skin without orange undertones, and doubles as the perfect contour powder, neutral brow-filler and eyeshadow.

When it comes to unwanted shine, Sexy Mama comes on strong. This anti-shine translucent powder is formulated with revolutionary, tiny, oil-absorbing spheres to remove dreaded shine, leaving you with a soft, matte finish. So you (and your makeup) are all set!

You spend all day multitasking. Let your serum help you out! Our Biomimetic face serum - meaning "to mimic biology"- is made with Vitamin B5, PCA & Hyaluronic Acid to lock in moisture and leave your skin feeling quenched. Smooth? Check. Supple? Double check....

Get your glow on! Our Dewy Glow Day Cream will leave your skin so bright, you want to wear shades. Targeting age spots and hyperpigmentation to result in that lit-from-within glow. With good-for-you ingredients, like Uva Ursi extract & Squalane, your skin will feel...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any passenger princess. We’re shifting gears into an era where glossy meets color, making sure your lips are always shiny and not sticky.  

Introducing the Bahama Mama Liquid Bronzer, your passport to sun-kissed skin and the ultimate accessory for all the bronzed babes. Available in two commanding shades, you can heat up your look with Warm Contour or cool it down with Cool Contour. Both options are ultra-blendable and buildable, ensuring a...

Juggling your social calendar is a dirty job, but someone has to do it. No need to spend hours cleaning up. Splish splash your way to a squeaky clean complexion with our foaming face cleanser. Formulated with miracle Moringa extract to protect the lipid...

Dive into the radiance revolution of theBalm Liquid Highlighter! With its ultra-blendable and buildable formula, the highlighter Drops it like its Watt making makeup artist radiance easy to achieve. With organic Sunflower Lecithin and Jojoba Seed Oil, it not only lights up your features but...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this collection of long-lasting shades is the perfect ‘matte‘ch-maker! This kit includes: Committed, Charming, Genuine,...

A bronze bathing beauty that makes a splash! Get a just-back-from-the-pool kiss of color with our gorgeous staining powder blush and bronzer. With a fade-resistant, long-wearing formula, Balm Desert gives skin an endless summer glow.

This highlighter, shimmer and shadow illuminates skin with an ultra-soft gold radiance that is buildable from light to bright without ever looking glittery or shiny. Let's Bolt is formulated with high power botanicals that boost the skin’s natural radiance and are completely void of...

We are BIG FANS of our new 3D faux mink eyelashes. You are sure to feel like an A-Lister in Paparazzi a natural lash with classic curves. With a soft flexible band to naturally sit on the curvature of your eye, these eyelashes enhance...

Coffee, or Tea? Yes, please. Our Hydrating Face Mask has you covered either way. Formulated with Matcha Green tea and Coffee extracts to wake up your skin, delivering intense moisture, and reducing the appearance of pores. You'll be radiant all night! How to use...

Introducing The Balm and the Beautiful Episode 2, a distinctly binge-worthy eyeshadow palette featuring eight gorgeous matte and sparkling shades. Organic Jojoba Oil and Grapeseed Oil, along with Sunflower derived antioxidant Vitamin E, make cameo appearances; while Talc, Synthetic Binders, Dimethicone, PTFE, and Parabens...

Meet our new Anne T. Dotes® eyeshadow primer... she’s clean, green packaging, and sets the stage for a long, bright and fabulous night on the town. Never a dull moment, don’t let this little lady fool you, she packs quite the punch and she never disappoints....

Whether you're going full glam or need a quick touch-up on the go, this 3-in-1 Palette has it all and will instantly become your go-to multitasker for a flawless look. Featuring Sexy Mama®, the anti-shine translucent powder, Swinging Singles® Powder Blush in “Anita Mauve”, a universally flattering...

Hey superstar! The perfect selfie always starts with the perfect palette. Get radiant with our gentle face scrub. Great for when you need a deeper clean, yet gentle enough to use whenever you need. Formulated with Sugar Cane, Meadowform Seed oil and our potent...

Our collection of bronzers deserves a s-TAN-ding ovation! Sweep this bronzer across cheeks and forehead for a natural, sun-kissed look or add drama by using it as a contouring powder. Formulated to avoid orange undertones, however you brush on this bronzer, you’ll always be...

We are BIG FANS of our new 3D faux mink eyelashes. With an A-list attitude you are sure to be Star Struck by these full volume lashes with an alluring wisp. With a soft flexible band to naturally sit on the curvature of your eye,...

Prime and shine! The Twice as Nice Priming & Setting Spray is the multitasking marvel that’s here to play both sides of the beauty field, seamlessly prepping your skin while sealing the deal on your look. This refreshing spritz (hold the Aperol!) is alcohol-free...

On the prowl for the perfect brow? Style, shape and de fine your arches with our long-wearing brow filler that is formulated without Talc, Synthetic Binders, and PTFE and comes in three neutral shades. Whether your target is bold and brazen or soft and...

Oh Shiitake! Fun-sized and perfect for an amazing trip, this ‘shroom hued palette is formulated with skin loving ingredients like Organic Grapeseed oil, Jojoba Oil, Rosemary extract, Shiitake extract, and Vitamin E. Intensely pigmented shadows stay strong all night long. You’ll want to keep this fun guy around!

Are you in a party mood? Well, Overshadow will match up with your mood by all means for sure. You can apply the wonderful shades on your eye lid to give the perfect shimmer. These eye shades surely depict a festive mood so you...